Part 1: The Hypergrowth Imperative & the Search for Meaning — 9pm, dark outside. I’m rocking uneasily on the edge of my chair as the room focuses on our usual Tuesday meeting graphs. The theme’s the same as it’s ever been, over and over: We’re growing, but not fast enough. …

Part 5 of the series: “How to make People want to pay for Green” — This is a five-part series, you’ll find the link to each individual post at the end of this one. Let’s recap Over the past four posts we set out to identify what enables the successful adoption of a Green product or service. There were four main learnings: Most consumers both agree that…

Part 4 of the series: “How to make People want to pay for Green” — This is a five-part series, you’ll find the link to each individual post at the end of this one.

Part 3 of the series: “How to make People want to pay for Green” — This is a five-part series, you’ll find the link to each individual post at the end of this one.

Part 2 of the series: “How to make People want to pay for Green” — This is a five-part series, you’ll find the link to each individual post at the end of this one.

Satisfying the Wallet and the Soul — This is a five-part series, you’ll find the link to each individual post at the end of this one.

Or the similarity I see between marketers and dudes on Tinder. — The below slides are taken from a course on Startup Marketing I’ve been teaching at HEC Paris’ Startup Launchpad and HEC’s Digital and Data Majors since 2018. Here’s my thesis: digital marketers are terminally brilliant at breaking their own toys. cf Andrew Chen’s Law of Shitty Clickthroughs) — his…

7 lessons learnt and applied at papernest — Foreword : this is the translation of a recent article I posted about our rebranding. papernest (prev. Souscritoo) is a French startup founded in 2015 to help people move homes without the headache and hassle of the paperwork involved. 8.02am, Tuesday, October 17th, 2017. We’ve been biting our nails waiting…

Les 7 choses que nous avons apprises avec papernest — NB : English version here 8h02, mardi 17 octobre 2017, le coup d’envoi tant attendu est donné — c’est officiel et c’est dans le Journal du Net : Souscritoo lève le voile et devient (enfin !) papernest.